Lesson 1
Facebook Ads Overview
Facebook Ads Success
Facebook Conversion Tracking
Setting Up FB Pixel Conversions With GTM
Power Of The Facebook Pixel
Facebook Ads Hierarchy
Anatomy Of A Facebook Ad
FB Hates Ad Images With Text
Which FB Ad Model To Use
Facebook Ad Success Tips
  Lesson 2
Naming Your Campaigns & Ad Sets
Your Core Strategy
Facebook Ad Fatigue
Email List Supplementation
Setup A Business Page
Engagement & Quality Of Likes
Should You Buy Likes From A Service
Setup A Custom URL For Your Page
3 Ways To Create A Facebook Ad
You Must Balance CTR & Conversion
  Lesson 3
Two Groups That See Our Ads
Who The Heck Is Your Target Customer
The Power Of Audiences
Audience Targeting Mistakes
Ad Placement Options
Ads Manager Choose Objective
Ads Manager Setting Up A New Ad Set
Initial Ad Settings
Split-Testing Facebook Ads
Introduction To Power Editor
  Lesson 4
Create Custom Audiences With Customer Lists
Create Custom Audiences With Optin Lists
Uploaded Custom Audience Matching
Create Lookalike Audiences
Bid Strategy
Optimize & Expand
  Documents
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